The reputation of a new business is everything. Without a track record to rely on, your customers are relying solely on your word that you will deliver on what you promise. With so much at stake, it is critical that you instill trust.
Integrate authenticity into all of your communications to achieve this, and make sure your brand voice is relatable to the consumer. Take into account all customer feedback, both positive and negative; these honest responses are your key to adjusting what needs to be fixed and demonstrating to your audience that you are listening to and value their input.
1. Communicate with Customers In a Natural, Human Tone
The voice of a brand should be polished and authoritative while also approachable and human. Keep your content or copy conversational so that your messages are an extension of the real people behind your brand. Real-life interactions and authentic dialogue are what build friend-like trust, not hyper-polished language.
2. Form a Relationship
Building brand trust as a new company is similar to forming a new friendship in that you invest heavily early on in that friend (new customer) with the utmost regard for their feelings and what is important to them. Being especially mindful of the impact of each interaction you have with those new customers helps to build your brand trust rule book.
3. Make Your First Client Feel Like A VIP
Set the bar high, go above and beyond for them, and demonstrate to them that your company will go to any length to earn their trust and keep them satisfied. Once you’ve established a solid foundation of relationships with your clients, your company has just created a platform for referrals and those willing to speak on your behalf.
4. Solicit And Value Feedback From
customer number one to thousand, we encourage businesses to solicit and value feedback. This feedback could come in the form of a quick survey, a social media follow, or an online review. Online reviews are becoming increasingly important in purchasing decisions. Companies must encourage and monitor feedback, and respond in a transparent manner.
5. Capture the Founder’s Genuineness
Telling the founder’s and product’s stories is an effective way to demonstrate the product’s passion, sweat, and tears. A company can build emotional connections and earn the buy-in of new customers by sharing the thoughtful design process and the countless prototypes and failures. Everyone enjoys a good David and Goliath story, and this is an advantage that corporations cannot match.
6. Provide Excellent Customer Service
In any relationship, how do you build trust? You demonstrate that you care, that you are dependable and honest, and that you not only take but also give. The same is true when it comes to building brand trust. Customers will know you care if you provide them with excellent service at all hours of the day and night. Never be dishonest about your services. Always be honest, and don’t be afraid to throw in a freebie now and then.
7. Design An Experience
Traditional “branding” strategies are now largely ineffective. People create brands, not marketers, so it is our responsibility to provide the context for them to do so. Authentic events are the best method, which is why activations now account for the majority of B2B marketing budgets, as well as a sizable portion of leading B2C brand budgets for emerging brands.
8. Create Brand Equity First
Brand equity is what your customers say about you, and it is essential for building trust. Do excellent work over time and encourage your clients to share it on review sites such as Google and Yelp. Increase trust by creating detailed case studies of your satisfied customers and posting them on your website or sharing them with prospective customers. Your equity will grow over time.
9. Embrace Transparency
The most successful brands establish trust by closing the gap between a brand promise and its fulfillment. Investing in data security, crowdsourcing new products based on customer feedback, or implementing socially conscious practices across an entire supply chain are all examples of how leading brands can deliver trust and a superior user experience.
10. Look To Your Audience For Answers
Avoid common branding blunders (design cliches/jargon/stilted language); your customers can smell it from a mile away. First, concentrate on understanding your target audience, what they want, and how your offer will benefit them. Then, let that inspire the creation of genuine, meaningful communications that are rooted in your audience’s worldview. Apply this message with ruthless consistency at all times.
11. Make use of Proof Points
Customer testimonials as proof of the value the brand provide, a company and executive awards program to establish industry credibility, and well-articulated service guarantees that eliminate risk for prospects are some of the actions I recommend.
12. Provide Worth
We assist new businesses in building brand trust by providing value to their customers rather than simply promoting their product/service. This can be accomplished by posting content relevant to their industry as well as informative content that establishes their authority in their field. This also demonstrates to customers that you care about them personally, which increases trust.
Final Thoughts
So in the end I hope you guys are convinced that building trust over a brand is not that harder.
MadOverBranding has worked in over 10+ countries all over the world and knows exactly how to keep pace with the changing world of branding.
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