Choosing the right domain name for a website is important to succeed. If the name isn’t perfect or not suitable, then it’ll be inconvenient to change later without decreasing the brand and search rankings. So it’s important to choose the best domain name for a good starting.
In the beginning, it is often a bit hard to understand and come up with perfect domain names. The following are some steps to choosing a perfect domain name:
1. Domain name should contain keywords:
Keywords are crucial parts of a website. By using keywords we tell the program what our website is about. When combined with good user experience and quality content, the keywords we use in our domain can rank our top position on google. It’s a bit challenging to find a perfect domain with the required keywords that aren’t taken already. We should combine the keywords with other words in a creative manner so that they stand out.
2. Domain name should be easy to spell:
Whenever we write or speak with people or clients the name of the domain should be easier to be written and spelled fluently. There are often unexpected situations to share the domain name with other people. If we would like to use the domain name for a professional purpose like the brand’s name itself or the social handles for the brand then it should be easy to tell.
3. Domain name extension:
There are many latest name extensions but the most preferred one is .com, it’s still considered the most established domain name extension..com domain is an easy extension to remember. Even the people that are new can easily type the .com extension. If we use new extensions then it can make the brand look less trustworthy. So it’s preferred to use .com to avoid that risk.
4. Short domain name:
As we discussed earlier keywords play an important role also in a similar way the length of the domain can also impact the results. If the name is short then it can be easily remembered. Also, the clients won’t have an interest to type lengthy domain names. The average character length is 15 characters for a domain name.
5. Related names:
It will be great if we keep the domain names related to the industry or brand it works for. Because it gives an overall idea about the content present on the website also, confine in mind that it should be flexible so that we need not change it every time as it can result in losing the top rank on google.
We need to think creatively so that we can expand our thoughts.
6. Avoid special characters:
We should not use special characters in domain names. Because they’re a symbol of spam, which we should not be involved with. Also when anyone new client types our name and forgets to enter the special character then they might reach another domain which can result in losing traffic. So we should always avoid using special characters in our domain name.
7. We should be quick:
Every day many new domain names are getting registered. So if we make a replacement unique domain name, then we should register it immediately, or else other people might take it. Even if we change our thought to a different domain name then we can leave that particular domain name.
What are the strategies for naming a brand?
The brand naming strategies also are similar to the domain naming strategies. The identical rules are applied here also. Because regardless of what we name the criteria is to have more traffic and value. Sometimes it’s desirable to choose an “out-of-the-box” name, something that doesn’t immediately come to mind, and something which will cause some client discomfort. Usually, these are the names that have the best breakthrough value.
It should have the subsequent characteristics:
- It shouldn’t be used by others
- Simply to pronounce
- It should be short
- It should be easily remembered
- Should contain a name extension
- The name should be associated with the content.
One must precisely manage customer prospects and demands during a brand naming project. However, one might be involved in a multi-month design with dozens of rounds of name generation, If this is not done. this is often just not necessary.
The worst approach to picking is an indoor picking contest. This nearly noway leads to names that can be used and it raises prospects that one among the names submitted by workers will be named.
CONCLUSION:
There are different types of names. They vary from chased to associative descriptive to capricious including constructed capricious to general descriptive. Each has its place and which is employed depends on the type of brand, its request position, and its intended life among other considerations. Brand names should be chosen with plenty of foresight. Brand promoters should anticipate their brand to last for eternity. They ought to have a clear idea about how they want the brand to evolve and what they want it to come.
Allowing the name to reflect themes that are in vogue now but which can not be anticipated to be popular ever is a bad idea. The idea is that the name shouldn’t come as a constraint in the brand’s elaboration or its planned lifecycle.
However, such a name should be chosen which doesn’t elicit any meaning related to either the product order, it’s presently part of or its current guests If the protagonist isn’t clear about how the brand will evolve.
MadOverBranding has worked in over 10+ countries all over the world and knows exactly how to keep pace with the changing world of branding.
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