Do you laboriously attract brand stories? In an age where people have come increasingly Supportive of interruption marketing. it may be the key to your viability for Brand Story.
Numerous times, interruption marketing aka traditional marketing has been Leading. But people are exhausted from that one-way discussion. It’s a dynamic that makes people feel like a nameless bone bill targeted by a faceless pot. Hence, we’ve seen the rise of engagement marketing, where brands progress on connection structure through content. The verity is that people aren’t naturally opposed to brand communication, but they’re doubtful of it. They want an honest relationship erected on collective trust and respect.
That means they need to know why they should watch about you, who you are, and what they might have in common with you. The better you can communicate these effects, the easier it’s to attract people and, over time, make those precious connections. But how do you do that effectively? By participating in your brand stories through every piece of content.
What Is Brand Storytelling?
Your brand story is a combination of many things. It’s who you are, what you care about, what you do, how you communicate with people, etc. In short, it’s the story of why you are there and why people should want to communicate with you. Sharing your brand stories transparently lets people behind the curtain, demonstrate both your confidence and vulnerability both of which make people more eager to interact with you.
The 5 Biggest Benefits of Brand Storytelling
It’s an exciting time for marketers. Today you have an unpredictable opportunity to develop a dialogue with people through your content. Whether it’s your website, emails, or social media, sharing your brand stories across areas is one of the most effective ways to capture attention, interact, and push people along the path to purchase.
Still, we see many brands that are uncertain to jump in. Whether they have restrictions about providing that much transparency into their brand, or because they simply don’t know how to start, these brands are losing out on the biggest and most attractive benefits of brand storytelling.
If you’ve been on the barrier, here are reasons why you should get through it and share your brand story.
1. Brand storytelling makes you stand out.
What makes you unique? Whether it’s your product design or services, there’s a reason you’re unique—and people want to know what it is.
You might think it’s self-permissive, but the most important elements of your brand’s story—how you came to be here, grow, learn to do good work, and choose what you go for—are most interesting to other people than you think.
We’ve been talking to our clients for years about similar stuff, and it’s never boring to get a real caption of who they are and why they do what they do. Likewise, we love when people ask about how we started MadoverBranding. If you can actively spotlight the things that make you special through your content, you can easily outshine your competitors.
2. It cultivates your brand.
People want to engage with people. Hopefully, your brand is made up of people. Holding back the curtain and sharing that part of your brand story makes it easier for people to know what you are up to and, most importantly, trust you. Unfortunately, many brands focus their corporate storytelling on products, missing a huge opportunity to make an impact. Sharing your brand story is the best way to make sure there is no gap, demonstrate transparency, and cultivate more important relationships.
Note: Culture marketing is one of the best effective ways to share your brand story.
3. It helps you engage with the right people.
Having observation over the damage done by corporations with no accountability, people are hesitant to interact with brands that don’t demonstrate care and consideration to people. That goes for both customers and potential employees.
Brand storytelling lets you connect more than what you do; it helps you show people what you believe. When you summarize your values, you make it easier for people to go themselves with you—and you can get better willing talent who might want to work for you.
Several years ago, we decided not to work with brands whose values take on with ours. We know for a fact our team repeatedly operates on a whole new level when they trust in what they’re doing—and feel a connection to it. Since making that decision, we’ve been asked to work for political campaign work and less-than-detectable organizations that we don’t believe in. As a result, we’ve secured our brand story, which is something we take honor in.
4. It helps you communicate your value.
Conventional wisdom recommends that there are two ways to compete as a business: price and value.
Competing on price doesn’t just sound horrible; it’s a race most brands can’t go forever, even if they wanted to. In most industries, there’s always someone younger, with a leaner team, who can go to charge less for something similar to what you offer. Does it matter if their similar offering isn’t quite as good? Nope. Unless you take like Amazon, it’s a race to the bottom—even if it’s a slow slog.
Competing on value, on the other hand, can keep you on the line. Think of the value you provide. What do they really experience? What do people really “get” when they buy from you?
5. It gives you more agency.
Now here’s the part that many digital marketers hate to acknowledge: You don’t have total control over your brand story. Your story is part of what you interact with, part of how people perceive what you communicate.
While that may be frustrating, it’s important to take ownership of what you can control. If you don’t promote your brand story, people will write their own stories about you—or, worse, disregard you entirely. We live in an increasingly transparent world. This is, for better, a by-product of the Internet age. That’s why it’s much better to develop your brand’s story by design than by default.
MadOverBranding has worked in over 10+ countries all over the world and knows exactly how to keep pace with the changing world of branding.
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